The 1851 Collection by ME + EM

Land Rover BAR announce that ME+EM will be dressing the team's female support members in Bermuda.

Lady Georgie and Bellatrix Ainslie launch Land Rover BAR's race boat in Bermuda wearing ME+EM bespoke clothing range.
© Lloyd Images

ME+EM has created the 1851 Breton to celebrate Olympic champion Sir Ben Ainslie’s Land Rover BAR team in their bid for the greatest of maritime awards, the oldest trophy in the world, the America’s Cup. On 26th May this year, the team will begin their quest to bring the Cup back home to British waters, where it all first began in 1851, watched by Queen Victoria.

ME+EM is a premium British fashion label that creates beautiful and versatile pieces that you wear season in and season out.  

ME+EM have taken the core values of The America’s Cup - ground-breaking design, brilliant creativity, and British heritage - and translated them into an edit of beautiful new essentials.

A selection of the clothing will be available to buy online at from early May.

ME+EM will also be dressing TV sports presenter and wife of Sir Ben Ainslie, Lady Georgie Ainslie. She wore clothes from the bespoke collection at the launch of Land Rover BAR’s America’s Cup Challenge bid in Bermuda, on February 6.